From the

Heart of Beirut



Saj is a Beirut staple street food which originates from villages and towns across the Levant, mainly in Lebanon, Syria, Jordan and Palestine. Saj consists of a thin, flat round bread freshly baked on a hot metal dome, also known as a saj. While baking, a mix of fresh toppings are added such as zaatar (a traditional thyme spice blend), halloumi cheese and lamb, resulting in a warm and delicious delicacy that can be enjoyed at any time of the day.

The most important ingredients that go into making saj are precision, technique and patience. Our homemade saj recipe uniquely created by Bliss St. offers a delicate balance of a crispy yet tender bite with an authentic richness of flavours that come together naturally as they melt in the mouth. We bake our Saj moments before serving and use only the freshest ingredients, combining traditional and modern flavours. 



Bliss St. is London’s first Saj street food concept.

Bliss St. is named after one of Beirut’s most iconic streets, one that wonderfully captures the microcosm of the city and brings many facets of its history and society to life.

Day and night, Bliss street is bustling with taxis, tourists, students (from the near-by university campus whose founder, Daniel Bliss, the street is named after), families on an outing and partygoers of all ages. Everyone converges on Bliss street to be heartily served by the bakers who carried the traditional trade of making Saj from the mountainous villages of Lebanon to the streets of Beirut.   

Bliss St. is proud to bring to the streets of London its passion for Saj, an age-old trade that has long brought families and friends together. 

The same way Bliss St. is at the heart of Beirut, sustainability is at the heart of our business. We pledge to feed you responsibly by sourcing locally when possible and using environmentally-friendly packaging. As our business grows, we will continue to do more to go greener. 



Contact Us

We'd love to hear from you! Whether you're planning a wedding, a corporate event or a birthday celebration, we serve for all occasions. Get in touch using the adjacent form or email us at and we'll create a bespoke quote just for you! 

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